Why Miss Jessie’s Book Is A Must Read for Aspiring Entrepreneurs
There is a lot of romanticism around entrepreneurship in America, and among African Americans in particular, as evidenced by the fact that black women continue to be among the fastest growing population of business owners. The heroic story of the everyday person with an innovative idea, but little or no financial resources, overcoming long odds to build a successful company by sheer passion, hard work, faith and determination alone, is the dream of many aspiring entrepreneurs.
As a mentor/advisor to entrepreneurs, a judge of business plan/pitch competitions, veteran business journalist and an entrepreneur myself, I’ve been a major promoter of the benefits of starting and growing a viable business. In the same vein, I’ve always been concerned that not enough attention is paid to the very real challenges and sacrifices necessary to create a product or service and to build a viable, profitable business model to bring it to market. That’s why I love books like Miss Jessie’s: Creating A Successful Business From Scratch—Naturally by Miko Branch with Titi Branch.
Mobile App Helps Small Businesses Manage Social Media Content
There are various ways that entrepreneurs can use social media to gain insight, grow awareness, and optimize their marketing. When considering how to communicate to a market about a new product or service, social media can help a business owner learn: Who is talking about the problem your product solves? Where are they talking about it and what language are they using? Who are the influencers that are actively able to affect awareness and product use?
Social media is a viable tool for collecting information on customers and sharing information with customers. For most small business owners, it’s not all that feasible to stop what they are doing throughout the day in order to share something on social media. And it may not be in the budget to hire a social media manager.
Hot 97′s TT Torrez on Beating the Odds to Be a Power Woman in Radio
Working at one of New York’s top radio stations is a dream job for many, but for TT Torrez she makes it clear that the opportunity did not happen overnight.
Before joining Hot 97, Torrez made her mark in the industry at several different radio markets across the country. After enrolling in college at Norfolk State University and then transferring to Johnson C. Smith, the broadcast journalism student got her on-air start in the industry at a local radio station in Charlotte, North Carolina. Her journey back to her birth state of New York came after radio stints in North Carolina, South Carolina, Connecticut, Pennsylvania and six years in Virginia.
Business Advisory
Advisory services for empowering families and aspiring entrepreneurs.